For small businesses, having enough resources is always a big struggle. However, the major aim of small businesses is to get in front of the people and social media is the best way.
Managing all your social media’s is a full-time job, but if you can’t afford to hire a full time or even a part time employee, you can manage your social media efforts yourself by following some key elements of social media to help you get started with your social media campaigns.
Set your Goals
Setting your business goals is the most important part of social media marketing. What you are trying to achieve through social media?
- Is it brand recognition?
- Is it driving traffic to your website or your blog?
- Or is it selling some product or service?
Setting goals helps you to identify the social media platforms for your social campaigns.
Identify Your Audience
If you are running your business from quite a bit of time, then you perfectly know who your target audience is. Then try to identify the social media platforms that your target audience is using and spending time on.
Identify The Social Media Platforms
Before we get into choosing the social platform, it’s important to note that you choose a proper quantity of social platforms that you can manage. One of the biggest mistakes that people do is create social profiles on various social media and then neglect them or fail to post content on them. The best way to start is to create two or three social profiles.
While deciding which social platforms to choose, you should know the taste of the audience you are targeting. LinkedIn is the best platform for B2B companies to generate leads. Pinterest and Instagram are visual platforms so if your business creates images or sell paintings then these platforms are best to choose. If you are a freelancer or writer then twitter is the best choice to interact with people all around the world. Having a Facebook profile is very necessary as it is one of the largest social media network with the maximum audience (it’s not the best platform for your business, but helps in building your audience).
After creating your social accounts, make sure that the “About Section” is properly filled so that people know what your company is all about.
Managing your content
Be consistent in posting new content on social media platforms. But if you are the only person responsible for social marketing then managing your time can be great pain.
To overcome the situation you can take the advantage of inexpensive and even free Social Media Management Tools. These tools help you to schedule your posts. So you can schedule your posts for the whole week and no need to think about posting the content again. Some great Social Media Management Tools are:
Images Are Important
The most important aspect of creating great social content is to use images with your posts. But finding good images can sometimes be a pain. And if you are not a graphics designer then designing your own images is not possible. The practical solution to this problem is using some great tools that help you design your images with great ease.
You can also use some editing software to edit your images
Engage with your audience
You can’t be successful in your social media campaign by just merely publishing content and hoping people will like it and share it. In order to build a fan following its important to engage with your audience which you are trying to attract.
Like, comment and share on content that your audience is sharing. People appreciate when someone shares their content. Use social media management tools to monitor your activity on social media like people mentioning you or leaving comments or sharing something on your timeline.
These tips are just a start. It’s important that you stay consistent in posting new content and try to understand the behaviour of your target audience.